Founded by Donna Pohlad and A-list celebrity stylist Justin Anderson as seen in E! Entertainment’s Very Cavallari, dpHUE was looking for an innovative way to market their revolutionary hair care products.

dpHUE has been at the cutting edge of improving the way women color and care for their hair in between salon visits. To help reach a new audience, we partnered with dpHUE to design and develop a new Ecommerce experience powered by Shopify Plus.

The key to this project was creating a platform for dpHUE that was flexible enough to keep up with the shifting trends in haircare. Detailed Product pages and a social-focused Blog offer a mix of education and entertainment while looking into Justin’s style and techniques while he works his magic from the dpHUE House in Los Angeles.

A custom Hair Quiz easily identifies your hair type and zeros in on the products that will work best for you. Detailed recommendations can be saved to your customer profile removing all the guesswork so you can shop with confidence.