Welly is a new first aid company from the founder of Method & OLLY, Eric Ryan. Welly enlisted illcreative to design and develop a new Ecommerce website for their exclusive launch with Target.

Welly creates fabric bandages and first aid kits in handy dandy tins that can go on any adventure to keep you prepared. We helped Welly launch their brand using the same spirit of adventure and focus on organization and fun. The three step rollout featured a brochure website, an exclusive partnership with Target, and a leap into DTC Ecommerce.

Partnership was key for this project. We worked closely with the venerable branding agency Partners & Spade to bring their bold and playful branding to life. Our Ecommerce design uses best-in-class features to promote the Welly brand and drive marketing and conversions.

After launch we continue to work closely with Welly on several maintenance and growth initiatives. From marketing and sales funnel optimizations, to establishing and developing a bulk sales platform, we are along for the ride.